Sales Rewards

Are your sales rewards incentives motivating the Gen Ys in your organization? Gen X? Boomers?

Sales Rewards Preferences by Generation - Research Report

You may be surprised! Download a free copy of our Sales Rewards Preferences by Generation research report here!

From Dave Brookmire

Get Dr. Dave Brookmire's latest book Coaching for Success!

Dr. Dave Brookmire's Coaching for Success

Learn more here!

Newsletter

Keep up to date on Generational DNA news, Subscribe to our newsletter.


Receive HTML?

Follow GenDNA

Test Your Generational IQ

Test Your Generational IQ

Research Surveys

Buyer Preferences Research Survey

Uncover how multigenerational values, needs and preferences impact sales effectiveness, the weighting of purchase criteria by generation, and how common myths are transferred across generations.

Participate in the Survey Here!

CPS

Learn more about GenerationalDNA parent company Corporate Performance Strategies here! 

Corporate Performance Strategies  

CPS is an Atlanta based business enhancement and executive coaching services firm that helps clients optimize their corporate DNA, harness their existing strengths and combine solid infrastructure with new thinking and competitive strategy.

We are Corporate Performance Strategies.  We have your solution. 

Effects of Generational Dynamics PDF Print E-mail

Effects of Generational Dynamics

ENSURING BUSINESS CONTINUITY AND PROFITABILITY BY UNLOCKING THE POWER OF EVERY GENERATION

Our purpose is to provide multigenerational insights and solutions for companies to create sustainable competitive advantage through workforce performance.

Every organization has its own unique workforce identify comprised of the people engaged in supporting the enterprise. This is the first time in history that the workforce is comprised of four different generations.    The competitive advantage for organizations results when the knowledge, skills, abilities, motivations, values and interests are harnessed toward unlocking the power of each generation.  Since every organization’s GenerationalDNA is unique and different, it is essential to unravel generational workforce issues and develop strategies and tactics to leverage the organization’s generational power.

Without approaches to eliminate multigenerational friction points, organizations will be faced with a myriad of problems, including:

  • Loss of intellectual capital as Baby Boomers and Traditionalists retire and fail to pass on their knowledge, relationships, secrets, etc.
  • Inability to attract the Generation Y candidates due to outdated attitudes, technology, and talent management practices.
  • Lack of ready-now back up candidates to key roles.
  • Wasted investments in training and development without recognizing the differences in learning across the generations.
  • Loss of business due to sale/service and customer disconnects.
  • Turnover at the most critical levels of the organization, the newly hired Generation Y and X candidates that must be in place to sustain the business.
  • Ineffective team performance due to conflicts among team members and with managers due to lack of understanding of the generational differences that exist.
  • Poor leadership due to outdated models and approaches to skills development.