Sales Rewards

Are your sales rewards incentives motivating the Gen Ys in your organization? Gen X? Boomers?

Sales Rewards Preferences by Generation - Research Report

You may be surprised! Download a free copy of our Sales Rewards Preferences by Generation research report here!

From Dave Brookmire

Get Dr. Dave Brookmire's latest book Coaching for Success!

Dr. Dave Brookmire's Coaching for Success

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Research Surveys

Buyer Preferences Research Survey

Uncover how multigenerational values, needs and preferences impact sales effectiveness, the weighting of purchase criteria by generation, and how common myths are transferred across generations.

Participate in the Survey Here!

CPS

Learn more about GenerationalDNA parent company Corporate Performance Strategies here! 

Corporate Performance Strategies  

CPS is an Atlanta based business enhancement and executive coaching services firm that helps clients optimize their corporate DNA, harness their existing strengths and combine solid infrastructure with new thinking and competitive strategy.

We are Corporate Performance Strategies.  We have your solution. 

GenLearn Podcasts PDF Print E-mail
Free GenLearn Chapter!
 
Want to take a GenLearn chapter from Generational Selling? Try the "Getting Started" GenLearn chapter for free. Listen to the GenCast and download its GenText workbook component by completing the form below - enjoy.

Generational Selling Overview:
 
Provides all professionals, managers, and executives with insights, techniques, tools, and applications to increase the selling effectiveness across generations of customers. 
 
Course Description:
 
Generations buy differently, even in B2B scenarios.  Our studies show that each generation of decision-maker varies in when/how they participate in the buying cycle, what resources they use to make decisions, the selling approach they prefer, and the communication channels they use at each stage of the sale.  In this program, we help sales people apply that generational buying knowledge to their sales activities, building the skills to sell to any generation of buyer.
 
Learning Objectives:
  1. Understand the differences across generations of buyers
  2. Identify the best selling styles, communications mediums, follow up, etc., based on buyer generations
  3. Integrate this into the company’s selling process from territory assignment to account planning and development
Components:  
  • 10 GenCasts (10-15 minute radio show format), GenText Workbook, and Supporting Tools
  • Sample GenCasts: 
    • Sales Strategy – Adapting sales approaches/methodologies for maximum selling success; 
    • Generational Call Planning – Creating the most successful sales meetings for each generation
 
Price: Starting at $199 per user license. Volume discounts available.
 
 
 
Register to download free content: 

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